Phase 01 · Product
Build track
We release a small working slice of the product first, then measure how users behave in it. The next sprint follows that data.
- Scope
- Ship
- Measure
Scoped
- Onboarding
- Billing
In build
- Search
- Reports
Live
- Signup
- Docs
We build products and grow them.
Next Project is one team of engineers and marketers. We build your product, then run the marketing that brings users to it. One roadmap, one report, one point of contact.
Build
Design
Launch
Measure
- Software built to maintain
- Craft
- Short sprints, early demos
- Speed
- Measured, then reported
- Proof
- Engineering and marketing
- One team
One team builds the product. The same team grows it.
Development and marketing usually sit with two separate suppliers, and the work slows at the boundary between them. We run both on one roadmap, with one team accountable for the result.
12 practices on one track, from the first commit to the monthly report
Development
We build the product you sell: web apps, mobile apps, interfaces and the integrations between your tools, with automated tests on every release.
The engineers join the same weekly review as the marketing team, so the product is built for the traffic it will actually receive. Changes the campaigns need are added to the current sprint.
The development team reviews campaign results every week.
Build track 06 / 06
- Web platforms Dashboards, portals, and the APIs behind them.
- Mobile apps One codebase, or native when the hardware matters.
- SaaS products Billing, roles and onboarding ready for launch day.
- UI and UX design Screens designed against real data, not placeholder text.
- Integrations and API Your CRM, billing and warehouse systems connected.
- QA and testing Automated suites that run before every deploy.
One handover, inside the same team.
Marketing
Then we bring users to it. Strategy and brand come first, then paid advertising, search, content and email, with analytics that show which of them worked.
Because we built the product, we can measure what happens inside it. Channels are judged on trials that become paying accounts, not on clicks. Where the data shows users dropping out, the fix enters the current backlog.
The marketing team can request product changes, not only new copy.
Growth track 06 / 06
- Strategy and brand Positioning, naming and the message your sales team uses.
- Paid advertising Search, social and retargeting on one budget line.
- Search and SEO Technical fixes first, then the pages that rank.
- Content marketing Articles your sales team can send to buyers.
- Email and CRM Lifecycle flows wired to the product's own events.
- Analytics and conversion Events, funnels, and the tests that move them.
Every practice above runs on one roadmap, with one team accountable for it.
ContactsIndustries we build and market for
Most of our work is in these sectors. The same team writes the code and runs the campaigns, so the product and the marketing stay in step.
-
Fintech
Dashboards, identity checks, paid search.
-
SaaS
Onboarding, billing, email flows.
-
E-commerce
Storefronts, checkout, shopping ads.
-
Healthcare
Booking portals, forms, local search.
-
Proptech
Listings, sales tools, lead ads.
-
Edtech
Course apps, funnels, content.
One team is responsible from the first commit to the monthly report.
How we work by industry Our development and marketing servicesOne team, two tracks
Both tracks are run by one team on one backlog.
Projects usually stall at the handover: the development team waits for a launch plan, the marketing team waits for a product. We run both tracks together from the first sprint.
Phase 02 · Marketing
Growth track
Marketing starts before launch day. Every channel feeds one funnel, and both teams read the same report.
- Plan
- Run
- Report
- Search Demo requests
- Paid Trial signups
- Product Activation
- Email Repeat use
One dashboard for product and marketing.
Build scope
Every area of delivery work. Choose the ones your stage needs.
- Web apps
- Mobile apps
- SaaS product
- UI and UX
- Integrations and API
- QA and testing
- Support
Growth channels
The channels we plan, run and report on together.
- Strategy and branding
- Paid ads
- SEO
- Content
- Email and CRM
- Analytics and CRO
Where this fits
The product types this model suits best.
- SaaS
- Marketplaces
- Fintech
- Health tech
- Retail and D2C
One team delivers the product and the marketing, and answers for both.
Development and marketing are usually bought from two suppliers, and the work stalls between them. We take responsibility for both sides of the job, on one contract and one schedule.
- 01 Development and marketing
One roadmap, not two
The release date and the launch plan sit in the same plan. Sprint work and campaign work move at the same pace.
- 02 Reporting
One report a week
Development progress and campaign results arrive in a single report. There are no two supplier decks to reconcile.
- 03 Handover
The same team after launch
The engineers who build the product also review its numbers. A fix moves from the report into the backlog.
How we scope, build and grow products
Recent articles from Insights. Short and practical, based on current project work.
Product build
Scoping an MVP without guesswork
A realistic first build starts by narrowing the idea to one path a user can test. Everything else waits for real data.
Engineering
A SaaS stack that survives real load
Conventional tools chosen early prevent a rewrite later. These are the decisions that still hold as load grows.
Growth
Why paid ads underperform on uninstrumented products
Advertising cannot fix a product that reports no data. Set up the events first, then buy traffic.
Written by the same team that builds the product and runs the campaigns.
See all articles-
One team covers development and marketing, so the work never waits on a handover.
-
Engineering built for the next stage of the business, not only for the current ticket.
-
Marketing is measured on revenue, not on impressions.
-
One short report each week, with the decisions it calls for.
